Build A Strong Online Presence For Business Through Effective Advertising.

Appearing on Google Search and other search engines is very important for your brand, website or blog. Most users will usually search on Google to see if your service, product or service exist in Google. That's the simple way to check the legitimacy of your service and existence.

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Most websites phenotypically look good in designs and themes, but they are nowhere to be found when searched. For publishers, bloggers and writers, you will surely want your articles and posts to appear in search engines.

Google uses robots that automatically crawl your website and index your appearance when searched. You will need to use codes and techniques that the robots understand.

Here are some of the important things you need to check and maximize in your website to get most out of Google Search.

Content

By default, the more your site publishes good content time after time, and it's enabled to be found in Search Engines, users will surely find your page when searching. Good content entails enough words, meaningful paragraphs and well spelled sentences.

Meta Tags

Meta Tags clearly describe your website.
They give all the details necessary for indexing. Information such as your website heading, description and keywords are featured and easily read in Search Engines. Here is an example of ready to use meta tags. You will need to change the meta tags information in red with your own details.

<meta name="twitter:card" content="summary_large_image"/>
<meta name="twitter:site" content="@MikeTsire"/>
<meta name="twitter:creator" content="@MikeTsire"/>
<meta name="twitter:title" content="Tsireledzo Michael Blog"/>
<meta name="twitter:description" content="Tech Tips for Publishers, Bloggers Web designers."/>
<meta content='GOOGLE-WEBMASTER-CODE' name='google-site-verification'/>
<meta content='BING-WEBMASTER-CODE' name='msvalidate.01'/>
<meta content='Johannesburg, South Africa' name='geo.placename'/>
<meta content='YOUR-NAME' name='Author'/>
<meta content='general' name='rating'/>
<meta content='South Africa' name='geo.country'/><meta content='FACEBOOK-APP-ID' property='fb:app_id'/>
<meta content='FACEBOOK-ADMIN-ID' property='fb:admins'/>

These Tags are stored and saved inside your website or blog code,  usually HTML or PHP section.

URL Targeting

URLs are very powerful and useful for indexing. Usually, in a  blog post or article, the native blog system will generate a URL link for you. Yet the link will not be descriptive as necessary. A blog about a "New Android Operating System Oreo" may be automatically URL'd as http://news.co.za/2017/08/Android-blog-post-01.html,  this will not help in indexing and putting your article in top results. Your article may even get lost among hundreds of articles online that talks about Android and a blog post. Use your own created, descriptive and targeted URL. e.g  http://news.co.za/2017/08/Android-Released-New-Version-8.0-Oreo.html. This link will surely appear in multiple searches since it drags the "New Android Version", "Oreo Android" "Oreo 8.0" and "Android New released Android"

Creating your own permanent links in Blogger.com

Blogger Service and WordPress support this way of URL'ing. In side your new post at the right, you can access the blog settings and change the link to your custom and preferred URL.

Also avoid too many broken links on your codes. There more your pages are directed to a "Page not found 404" section, the more they will be ignored. 

Site Maps

Site Map works as literally as any "map". They direct crawlers and robots to your website different routes. A website with a site map will surely be ranked top than the one without. Crawlers will not just take any data on the site but will look for direction in the site maps.

Sitemaps are free in most sites. You can generate your own site map and use on your website. You will need to be familiar or start to learn Google Web Master tools to effectively use the sitemaps. After you generate a sitemap, you will need to login to Google Web Master tools and add a sitemap link. Some of the sites that offer free site maps are https://www.xml-sitemaps.com, https://xmlsitemapgenerator.org/ and http://www.check-domains.com/sitemap/index.php

Adding a sitemap in Google Webmaster Tools

Heading Structures

Blog system allows different headings. There will be the main heading of your post. In this article is "How To Get Your Website or Blog To Appear Top In Google Search?". The title will be indexed as the main heading. To easily let the crawlers read throughout your article, you will have to use other heading structures in your article. This article has other headings inside the main heading. Your Blog system will allow you to add different heading structures such as Heading, Sub Heading, Minor Heading and Normal.

Headings Option in Google.

 It's also useful to put captions in pictures that you use in your articles.
 As you know, Google Search engines support Image searches and other types. To retrieve images, the heading in pictures will have to be known.

Social Media

Linking of social media accounts to your website is effective. Your social media accounts will be linked and be crawled along your website information. That way it will appear along search results. To link your Facebook Page plugin with your website, check this article.  http://tsireledzomichael.blogspot.co.za/2017/08/How-To-Add-a-Facebook-Page-Plugin-On-A-Website-Or-Blog.html

Also, use the same names in social networks as the name on the website. Most of the public social network profiles are available in Google Search.

Advertising Services

Sure thing - Money can buy your way to the top. Using services such as Google Ad Words can get your site on top results in few minutes. However, you will need more money to remain on top. Using options that will last long is the best way. You can check this article in regards to Advertising online. 

Build A Strong Online Presence For Business Through Effective Advertising.